Marketing Strategies for the COVID-19 Crisis

Marketing Strategies for the COVID-19 Crisis

 Marketing Strategies for the COVID-19 Crisis

How to Market During the Pandemic

From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and that i are healthy and safe, and i am trying to seek out the positive opportunities altogether of this.



That's why I recently shared a piece of writing called "How to Pivot Your Small Business Strategy During the COVID-19 Crisis", on our website.



I am also hearing from many small business owners who are wondering whether or to not stop marketing during COVID-19. That article showed entrepreneurs the way to market during the pandemic, including ways to make a crisis marketing strategy and to:



Help customers instead of simply selling to them

Focus on online events and offerings

Plan for future growth

Empower employees

As we continue self-isolating to stop the spread of the novel coronavirus, I wanted to follow up with another effective ways to stay your business running smoothly and successfully.

Here's 4 marketing strategies to consider:



1. specialise in Digital Campaigns


With the shutdown or slowdown of most brick-and-mortar businesses, entrepreneurs are relying quite ever on digital strategies. an enormous a part of brand marketing during this pandemic and into the longer term goes to be shifting most (if not all) of your small business online.



In fact, Larry Kim from Mobile Monkey just wrote, "One new customer closed their brick and mortar locations nationwide and located web traffic is up +150%."



According to Klaviyo, an email marketing platform that taps into a network of 30,000 businesses for insights, 22% of brands said they're spending more on ads. And 66% of brands that are spending more on ads also are seeing increased efficiency, with a reduced cost per 1,000 impressions (CPM) and price per click (CPC).



If you're wondering the way to market during the pandemic, think about using Facebook Ads, Google Ads, Instagram for Business or LinkedIn Ads to direct traffic to:



Well-researched and useful blogs and videos

Online products with free shipping

Virtual services you'll offer, whether that's financial therapy or online music lessons

Gift cards which will be used now or within the future

That said, do not be afraid to pause campaigns that are not relevant immediately , or that you simply think may turn your customers off.

Part of brand marketing during this pandemic is knowing when to re-strategize and pivot, instead of continuing with a billboard campaign that's not getting to resonate with-or even offends-your audience .



2. Update Your Google My Business Listing

Your customers and potential customers are relying on you for the newest information about your small business. If you're closing your company temporarily, whether you're changing the hours you're open, or offering curbside pickup immediately , you would like to let people know.


Using Google Posts are often an excellent thanks to update people on everything from reduced hours to gift card purchases. Here's some guidance from Google on the way to best change your profile.



And don't worry about SEO implications when you're editing your profile. for instance , marking your business as temporarily closed won't affect your search ranking, and Google will still display you within the search results.



If you do not immediately see the changes that you simply make to your Google My Business profile, don't panic. Google has said they'll review updates for quality before publishing.


3. Don't Stop Posting on Social Media

Even if you've got to completely shutter your business for the nonce , stay active online. additionally to tools like Google My Business, customers look to your Facebook, LinkedIn, Twitter and Instagram channels for the foremost up-to-date news. it's really bad to possess outdated posts or information languishing on your social media pages.


Some of the updates you'll share include:



Your crisis management strategy, including the steps you are taking to guard your employees and customers (sanitizing workstations, not letting sick employees work, ensuring employees wear gloves, etc.)

Changes to hours or business policies (for example, only letting one person into the shop at a time)

If you are taking online orders and/or offering free shipping

If you've got private shopping or curbside pickup options

Uplifting quotes or personal messages

One of our clients is offering private shopping appointments and curbside pickup for patrons . Malary's in Cloverdale, BC may be a exemplar of alittle business that's pivoting during COVID-19 and providing customers with a touch TLC.


4. take care What You Share
There is tons of misinformation circulating on social media, and it are often dangerous to offer your customers the incorrect advice (not to say hugely damaging to your reputation).


Here's an example of poor marketing strategies for the COVID-19 crisis: A yoga studio in Delta, BC was pack up in March following complaints that the power wasn't following social-distancing. Not only that, but they sent out a newsletter claiming that hot yoga can help prevent getting COVID-19.



So map your crisis management strategy out and think before you send that article to all or any of your email subscribers or repost something you saw in your Facebook feed. Use trusted sources for coronavirus resources, just like the World Health Organization or the govt of Canada.



For example, instead of forwarding one among the articles on homemade hand sanitizers that are circulating,



Stuck at home? now's an honest time to work out your purpose! Our lives are so busy, and that we rarely have a flash to only sit in silence and reflect on our life journey and the way it's led to where we are now.



For many folks who have chosen to self-isolate, now's an honest time to require advantage of the quieter environment to get if your precious resources are getting used to maximum effect.



Whatever your marketing strategies for the COVID-19 crisis are, always look to your brand for guidance. Your brand vision, mission, and values should be your "North Star" as you stay active online and let your customers know that you're here for them-now and within the future.


Susan Friesen She works with entrepreneurs who struggle with having the shortage of data , skill and support needed to make their online business presence.



As a results of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands in order that they can specialise in building their business with peace of mind at having an ideal network in situ to guide them every step of the way.